1.To create high-quality products and services that improve people's lives and bring convenience to the society. 2.To become a globally recognized and leading enterprise in our industry, driving innovation and sustainable development. 3.Customer first: walk in front of customers, to provide intimate customer service Teamwork: cooperation, sharing and sharing Open and enterprising: aggressive, courage to open up, adhere to openness and 4.innovation Integrity: integrity is an important enterprise intangible assets, adhere to the integrity to win 5.customers Passion: to do the first, never give up Dedication: professional dedication, excellence, happy work.